Majid Al Futtaim

Market research and insight on the Middle Eastern wellbeing opportunity

WELL BUSINESS PROJECTS

BRIEF:

To establish market insight and local appetite for a wellbeing vision that serves both local resident and wellness traveller needs.

DELIVERABLES:

– Foundation market research, competitive set and market leaders
– Identification of the global and regional influences
– Assessment of internal frameworks and consumer habits/preferences
– Establishment of supportive industry networks
– Overview of industry innovation
– Establishment of the status (and balance) between public policy and private sector momentum