WELL BUSINESS PROJECTS
BRIEF:
To create a scalable five star spa and wellness brand for global roll out within the Jumeirah group.
DELIVERABLES:
– Market research and concept mapping
– Concept creation
– Scalable models – express, urban, resort and destination types
– Creation of differentials and USPs
– Branded service standards
– Branded design standards
– Retail sales infrastructure and sales enablement
OUR CLIENTS
Consulting, market insights, advisory and enablement
The Jumeirah Hotel Group
Palanga Spa Hotel
Clinique La Prairie
Global Wellness Institute
Brighter
National Health Service
Thermarium
Madeira Promotion Bureau
Kier Group
Melia Hotels International
Meadowood
Majid Al Futaim
IBI Group