Jumeirah Group – TALISE

TALISE

Creating a scalable five star spa and wellness brand for global roll out

WELL BUSINESS PROJECTS

BRIEF:

To create a scalable five star spa and wellness brand for global roll out within the Jumeirah group.

DELIVERABLES:

– Market research and concept mapping
– Concept creation
– Scalable models – express, urban, resort and destination types
– Creation of differentials and USPs
– Branded service standards
– Branded design standards
– Retail sales infrastructure and sales enablement