Clinique La Prairie

Clinique La Prairie Spa Concept

Creation of a concept and brand DNA for the Clinique La Prairie spa and wellness offering.

WELL BUSINESS PROJECTS

BRIEF:

To create a concept and brand DNA for the Clinique La Prairie spa and wellness offering.

DELIVERABLES:

– Spa vision and conceptual identity
– Strategic plan,culture and philosophy
– Brand standards and guest service training
– Concept scalability and spa integration to the Clinique la Prairie medical faction
– Personnel and operational infrastructure
– Leadership, accountability and management structure
– Team evaluation and sourcing of personnel
– Facility optimisation and financial drivers
– Retailing and product development