Clinique La Prairie

The brief was to create a concept and brand DNA for the Clinique La Prairie spa to position for global roll out.

Creation and Development

Initial operational evaluation 

Key Deliverables

  • Spa vision and conceptual identity
  • Strategic plan, culture and philosophy
  • Brand standards, guest service training and delivery
  • Concept scalability and spa integration to the Clinique la Prairie medical faction
  • Personnel and operational infrastructure
  • Leadership, accountability and management structure
  • Team evaluation and sourcing of personnel
  • Facility optimisation and financial drivers
  • Retailing and product development