Jumeirah Group - Talise Wellness

The brief was to create a scalable five star spa and wellness concept and brand for global roll out within the Jumeirah group.

Creation and development

Leading a professional team in conceptual design, facility planning, design review, financial modelling, retail proposition and operating standards to create what became the Talise Wellness brand. 

Key deliverables

  • Short, medium and long term strategic plan
  • Scalable models for express, urban, resort and destination types
  • USP - the first branded, integrative health spa model, for a global hotel chain.
  • Branded service standards
  • Branded design standards
  • Retail sales infrastructure and sales enablement