Jumeirah Group - Talise Wellness
The brief was to create a scalable five star spa and wellness concept and brand for global roll out within the Jumeirah group.
Creation and development
Leading a professional team in conceptual design, facility planning, design review, financial modelling, retail proposition and operating standards to create what became the Talise Wellness brand.
- Short, medium and long term strategic plan
- Scalable models for express, urban, resort and destination types
- USP - the first branded, integrative health spa model, for a global hotel chain.
- Branded service standards
- Branded design standards
- Retail sales infrastructure and sales enablement